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Senior Manager, Global Franchise Development (Mickey/Stitch/Baby)

Company: Parks, Experiences and Products
Location: Arlington
Posted on: August 5, 2022

Job Description:

Job Summary The Senior Manager, Franchise Development manages large-scale global strategic planning across the franchise. These key initiatives have a goal of driving the Consumer Products, Games and Publishing businesses.You will report to the Director, Global Franchise Development. Responsibilities/You Will

  • Use insights to build global strategy to drive overall business results, including positioning, competitive analysis, go-to-market approach and Franchise Program roadmap
  • Serve as portfolio champion within segment, collaborating with several disciplines to unite the vision and execution including Retail Brand Development, Marketing Strategy, PR/Comms, Synergy, Global Product Creation, Legal/Business Affairs, Finance, regional counterparts
  • Support global Commercialization, Publishing & Games teams with strategy development, licensee relationships, pitches and global retail planning
  • Create annual Franchise Program calendar, including partnering with the Marketing Strategy team on development of campaigns to support Franchise Programs, global tool kits, social media content strategy, branded activations and marketing partnerships
  • Create and support plans for major product collaboration launches, in the fashion space and in partnership with Commercialization team
  • Lead ongoing engagement with global franchise counterparts to share strategies, best practices and planning rhythm
  • Partner with Global Product Creation team, generating strategic vision to inform global briefs for bi-annual development of style, branding and packaging guides
  • Communicate to licensees, retailers, brands and internals as it relates to portfolio (large-scale pitches, Sales Meetings), presenting to a wider group
  • Develop tailored global pitch materials for franchise teams, and licensees/partners
  • Manage portfolio budget
  • Partner across global franchise team to develop strategies and programs objectives Basic Qualifications/You Will Have
    • Passion for Disney and the brand's relevancy across demos
    • 10 years or more brand management, retail marketing, franchise strategy development and marketing experience with global consumer products organization
    • 3+ years experience in fashion brand marketing (at fashion house, fashion retail headquarters, licensor with fashion category focus)
    • Devoted pop-culturist (art, fashion, tech) with the ability to track trends, brand marketing initiatives and partnerships
    • Knowledgeable across social media platforms, ability to demonstrate social marketing fluency with experience driving results via influencer campaigns and partnerships
    • Experience within advertising/promotions/events and Public Relations
    • Experience developing partnerships and managing high-profile projects
    • Experience across all consumer demographics (Infant, Kids, YA, Adults, with honed skills marketing to Gen Z and Millennial s)
    • Budget management skills
    • Cross-category experience
    • Business analysis experience developing strategic efforts to support findings
    • Flexible to fast pace and changing environment Required Education
      • BA or BS required Additional Information Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at .This role is based in Orlando, FL.

Keywords: Parks, Experiences and Products, Arlington , Senior Manager, Global Franchise Development (Mickey/Stitch/Baby), Accounting, Auditing , Arlington, Texas

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