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Senior Product Marketing Manager

Company: Recorded Future
Location: Arlington
Posted on: May 13, 2022

Job Description:

The role: As a Senior Product Marketing Manager, you'll join a growing team responsible for product positioning, sales enablement, campaign strategy, analyst relations, and messaging. You'll have an immediate impact on the business supporting sales, influencing analysts, and leading marketing campaigns. In your role as a Senior Product Marketing Manager you'll own segments of our solutions and services, and become an expert in those areas so you can enable our sales channels for success. What you'll do as a Senior Product Marketing Manager:

  • Identify and develop product positioning that differentiates Recorded Future as the leading security intelligence provider
  • Build and execute a go-to-market strategy from inception to execution for the products and services you own
  • Drive and manage product launches including planning, messaging, and communication
  • Create and maintain sales and marketing tools including whitepapers, presentations, videos, and blog posts
  • Share in the accountability for quarterly business goals through support of the marketing and sales teams
  • Conduct and support enablement efforts for internal sales teams and channel partners
  • Lead and develop campaign themes within the marketing team working with internal stakeholders as well as agencies
  • Conduct market intelligence - be the expert on our buyers, their buying criteria, and the problems they need to solve; understand the competitive landscape
  • Drive demand generation - support the strategy, business goals, and programs that create interest for Recorded Future
  • Represent the company at industry events, conferences, trade shows, webinars, on social media, and as a spokesperson for analyst engagements
  • Communicate with industry analysts to increase positive brand awareness What you'll bring to the Senior Product Marketing Manager role:
    • BS degree in business or marketing or equivalent industry experience
    • 5+ years of product marketing experience in enterprise security software
    • Demonstrated knowledge of sales, marketing, and development processes
    • Ability to collaborate across multiple teams
    • Demonstrated leadership, sales support, project management, and training skills
    • Strong written and verbal communication skills, including analytical and presentation skills
    • Ability to handle many assignments simultaneously
    • Some travel required for internal meetings, conferences, and tradeshows (under normal circumstances)

Keywords: Recorded Future, Arlington , Senior Product Marketing Manager, Advertising , Arlington, Texas

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