Senior Marketing Specialist

Company: Deloitte
Location: Arlington
Posted on: June 21, 2022

Job Description:

Senior Marketing Specialist - Client & Market Growth (CMG) Marketing Excellence - Retail and Consumer Products

Deloitte's full-service Marketing Excellence (ME) organization is seeking collaborative, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. At Deloitte, we combine world-class business knowledge with a full command of technology. If you're a marketing and communications professional who finds opportunity where others don't, thrives in a supportive and diverse team environment, keeps a pulse on the next big trends, has a tech-forward mindset, and applies new ideas to challenge the status quo, then become our partner in growth. Together, we'll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you're ready to make an impact, join our ME team to see how we Deloitte differently.

As a member of the Retail and Consumer Products (RCP) industry sector marketing team, you will contribute to the growth and development of the sector by differentiating the Deloitte brand for our RCP clients. The team has responsibilities across all four of our business areas and interfaces with client service, marketing, and communications professionals to deliver impact for the business. Every day you'll have the opportunity to bring your superpowers. We reward team players who are driven "by the why" and can anticipate, adjust, and act in a rapidly changing market and marketing landscape.

Work you'll do

You will contribute to the growth of the Retail and Consumer Products sector supporting strategic marketing campaigns. Specific responsibilities include:

• Support integrated strategic marketing and communications activities that utilize the full spectrum of traditional and innovative marketing channels
• Engage our in-house agency on the successful execution of campaigns and activations, collaborate on strategy and best practices, and oversee the on-time and on-budget delivery of campaigns
• Advise and collaborate with multiple stakeholders, including Deloitte leaders and client service professionals, to achieve marketing campaign goals
• Collaborate with the Deloitte Consumer Industry Center to develop and execute go-to-market strategies for internal and external distribution of key of research and insights
• Manage and support event logistics, speaking, invitations, registration, conference materials. and on-site assistance to create an experiential marketing experience
• Oversee editorial strategy and production for Deloitte's consumer podcast, That Makes Cents , maintaining it as a valuable channel for promoting and targeting Deloitte thought leadership to the Consumer industry. Responsibilities include:
  • Strategy: Identification of compelling topics, relevant SMEs, and client speakers
  • Content development: Draft scripts and promotional copy
  • Project management: Coordinate with various stakeholders to manage publishing schedules, oversee production/advertising budget, analyze metrics to boost listenership, and ensure reach to the Consumer industry audience
    • Identify key performance indicator metrics, use data to analyze the impact and success of campaigns, and put forth recommendations based on performance; create and maintain monthly communications metrics and analysis reports for leaders
    • Maintain risk best practices for content and client speaking agreements
      • Support development of annual marketing strategy by researching competitor and client activities. Use insights on trends to identify white space and improve the marketing program on an on-going basis.
        The team
        
        Deloitte's Retail and Consumer Products Marketing Excellence team combines the power of Deloitte's brand with the most inspired marketing techniques to produce business results for our clients. From major industry campaigns and marquee events to social media, digital strategy, and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and best practices to develop innovative, creative assets that engage our clients. It also executes with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people, and process.
        
        Qualifications
        
        Required:
        
        • 2-5 years of related experience in marketing, with a professional services firm, with a focus on marketing and communications strategy and planning
        • Understanding of integrated marketing communications strategies and tactics and how they come together to provide measurable results
        • Team-oriented approach with ability to take initiative, prioritize, and manage multiple priorities simultaneously to meet stakeholder expectations
        • High level of comfort with ambiguity, changing timelines, and fluid priorities
        • Organizational, analytical, and problem-solving skills
        • Strong project management skills
        • Outstanding verbal, written, and collaboration skills
        • Polished executive presence and professional client service manner; ability to influence Deloitte leaders
        • Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
        • Bachelor's Degree in Marketing, Communications, English or related business field; Advanced degrees preferred
        • Curiosity and willingness to learn and test different formats, methods, and channels
        • limited immigration sponsorship may be available.
        • Ability to travel 20%, on average, based on the work you do and the clients and industries/sectors you serve
          Location: Open
          
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