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Public relations specialist

Company: Gartner
Location: Arlington
Posted on: June 22, 2022

Job Description:

DescriptionGartners Corporate Communications team is responsible for defining, promoting and protecting the Gartner brand. By creating compelling content and marketing programs, our goal is to engage internal and external audiences in our value proposition and corporate narrative in order to drive long-term, double-digit growth.The Senior PR Specialist will play a significant role in the development and execution of a holistic PR program for Gartners IT practice in the Americas to promote our expertise and thought leadership in the IT space, increasing our brand awareness among key targets (prospects and clients), shortening the sales cycle and contributing to the continued growth of the company worldwide.
What You Will do:

  • Work closely with the PR manager to significantly contribute to the holistic PR program for Gartners IT practice in the Americas, focused on promoting our expertise and thought leadership, and generating brand awareness for Gartner in the IT space
  • Develop and maintain relationships with top-tier business and trade media in the technology space proactively pitch our research and thought leadership, and respond to inbound requests
  • Partner with the PR manager for the Americas to manage incoming media inquiries by understanding reporters deadlines and determining the right Gartner analyst for the topic to secure media coverage for Gartner
  • Conduct rapid responses with the media when breaking technology news takes place
  • Conduct outreach with the media in relation to external IT events
  • Create various written collateral, including media pitches, press releases, byline articles, expert Q&As and news perspectives and social media content
  • Provide support with media outreach for Gartner Conferences assist in developing holistic PR plans/timelines & deliverables (including PR Tool Kits, press releases/bylines articles/expert Q&As/News Perspectives and Daily Highlights from Gartner conferences and social media assets)
  • Maintain and refine media lists to ensure they are updated and current
  • Develop and maintain IT analyst contact sheet & Market Data Book
  • Share key media coverage via Gartner Pulse and real-time emails to stakeholders
  • Contribute to and update various tracking documents to accurately reflect results
  • Utilize Business Wire to distribute media advisories and press releases; Post press releases/media advisories on Gartner Newsroom
  • Understand social media best practices and actively participate in the relevant conversations happening on Twitter and LinkedIn
  • Utilize Meltwater to track press coverage and share of voice for Gartner and competitors among a defined set of top tier business and trade reportersWhat You Will Need:
    • 3-5 years experience in a public relations, corporate communications or marketing role, preferably in a large organization or PR agency
    • Experience working with multiple stakeholders at all levels of the organization, including senior executives in a professional, high-performing, fast-paced environment
    • Must have strong written / verbal / interpersonal communication skills
    • Must have experience with collaboration technology tools (ie: Google Drive, Google Docs, etc)
    • Must be a self-starter who demonstrates independence and initiative in taking on and completing deliverables with minimal direction and oversight from supervisor. Experience in developing and executing communication processes utilizing a range of tactics and platforms
    • Attention to detail and ability to juggle multiple tasks at once
    • Exceptional collaboration and problem-solving skills
    • Willingness to learn
    • Sense of urgency when warranted
    • Process oriented and foundational knowledge of the IT space is a plusWhat We Offer:
      • Limitless growth and learning opportunities
      • A collaborative and positive culture Your team will be as smart and driven as you
      • Outstanding compensation Plus competitive benefits and generous time off
      • A chance to make an impact Your work will contribute directly to our strategyWho are we?Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organizations most critical priorities. Weve grown exponentially since our founding in 1979 and we're proud to have nearly 16,000 associates globally that support our 14,000+ clients in more than 100 countries.What makes Gartner a great place to work?Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a variety of experiences makes us strongeras individuals, as communities and as an organization. Thats why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the Worlds Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartnerWhat we offer:Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, youll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Companys career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at or by sending an email to .Job Requisition ID:66580By submitting your information and application, you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence.Gartner Applicant Privacy Link:
        Associated topics: account executive, advertising sales, business development, marketing manager, media, public, public relations specialist, relationship, sales marketing, sponsored

Keywords: Gartner, Arlington , Public relations specialist, Advertising , Arlington, Texas

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