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Digital Marketing Manager

Company: ikon Technologies
Location: Arlington
Posted on: September 2, 2020

Job Description:

Ikon Technologies is an industry leader in telematics, providing customized software solutions and innovative hardware on a state-of-the-art platform. Our solutions allow customers to monitor, protect, and optimize their mobile assets throughout the United States.--The Marketing Manager is responsible for developing, implementing, and tacking, email, SMS, social media, trade communications, and marketing strategy for automated and triggered campaigns (promotional, transactional, trigger and segmented) responsible for bringing campaigns to life from ideation to the delivery of a final product through people, process and technology. They also work with the business intelligence team on customer segments and executing automated campaigns and customer journeys. Establishes daily/weekly/monthly analytics to report on performance to ensure revenue, ROI, and other business goals are met.The ideal candidate for this role is a self-starter and able to work in a fast-pace environment while managing frequent changes to the plan with ease.----ResponsibilitiesResearch ikon's customers and determine the ideal communication conduit.Develop and implement the ideal communication strategy campaign / marketing strategyDevelop automated and triggered campaigns as requiredEmail and SMS campaign production: creation, planning, scheduling, executing, testing and optimizationWorks with the Business Intelligence team on customer segments and execute automated campaigns and customer journeysTarget customers and prospects with relevant, personalized content to ensure an optimal customer experienceOptimize the programs by continually testing creative, copy, timing, offers, and targetingCollaborate with our service providers and internal teams to optimize content visibility, conversation, engagement and overall campaign success.Establish daily/weekly/monthly analytics to report on performanceEnsure revenue, ROI, and other business goals are metOther duties as assigned.Qualifications Bachelor's degree in Business, Marketing or related degree--3+ years' experience developing and managing marketing campaignsBeing an automotive enthusiast or automotive Industry experience a plusProven project management skills with track record managing complex, multi-faceted/interrelated projects that span over marketing and other departmentsQuantitative, data-oriented, approach with strong reporting and analytical skillsStrong organizational, planning, and prioritization skills in a fast-paced, rigorous work environment Experience with email campaign tools and customer segmentation, as well as with tracking implementation

Keywords: ikon Technologies, Arlington , Digital Marketing Manager, Executive , Arlington, Texas

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