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Complex Director of Sales

Company: Equinox Hospitality
Location: Arlington
Posted on: May 12, 2022

Job Description:

Overview

The Complex Director of Sales & Marketing primarily responsible is leading & driving top line revenue strategy for traditional sales related segments to include group, extended stay, volume transient & catering for three Dallas/Richardson properties. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, ensure budgeted revenues are met or exceeded. The Complex Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotels, as well as managing the sales and marketing budget that supports revenue attainment.

Responsibilities


-Responsible for leading & driving top line revenue for traditional sales segments to include group, extended stay, volume transient & catering.
-Assesses & reacts to market trends, market share & the competitive hotel environment.
-Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
-Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization.
-Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting.
-Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.
-Conduct a professional, thorough site inspection of the hotel with clients, exhibiting key features and benefits of the properties.
-Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply.
-Understand GEO source & ability to develop a plan to penetrate the primary markets.
-Develop/implement key segment strategy & managing key accounts (both existing & target).
-Design effective sales deployment schemes & market assignments.
-Develop sales goals designed to achieve budget & market share targets.
-Manage group pace measurement and set sales production goals.
-Manage sales activity & travel schedule.
-Participate in M.O.D. coverage as scheduled.
-Approach all encounters with guests and employees in an attentive friendly courteous and service-oriented manner.
-Develop a full working knowledge of the operations and policies of the hotel and applicable departments.

Keywords: Equinox Hospitality, Arlington , Complex Director of Sales, Executive , Arlington, Texas

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