Sr. Manager-Customer Engagement, Strategic Planning and Integration*

Company: Disney Parks,Parks, Experiences and Products
Location: Arlington
Posted on: May 16, 2022

Job Description:

Customer Engagement (CE) is an important part of the Marketing Center of Excellence within Disney Parks, Experiences and Products. We lead the strategy and planning of audience-focused, data-driven communications across the offline (TV, radio, out-of-home), digital (display, social, search and streaming) and direct channels (email, direct mail and app push). We connect consumers to the place where dreams come true through the development of holistic, audience-focused, data-driven communication plans across offline, digital and direct relationship channels.

We are looking for a Sr Manager-Strategic Planning and Integration to lead the strategic engagement planning for your assigned lines of business. You will report to the Director, CE-Strategic Planning and Integration.

Responsibilities :
You Will:

• Lead a dynamic team to achieve both professional and business goals.
• Lead the development of audience-centric engagement plans across paid and owned channels using the full scope of data-driven marketing capabilities.
• Be an important strategic advisor for partners to improve and progress marketing efforts to achieve results.
• Champion and advance consumer engagement strategies that best utilize current and evolving CE capabilities to maximize impact and reach to key audiences.
• Guide strategic use of TWDC audiences (Disney+, Parks) in close partnership with our Audience Management team, leading strategic segmentation and data enrichment efforts maximize campaign performance.
• Lead the partnership with Publicis (our Agency) and develop media plans for your line of business.
• Champion recommended content distribution strategies to increase channel performance.
• Lead the integration across Agency, Activation, CIMA, Yellow Shoes and Finance partners to develop campaign recommendations across paid and owned channels.
• Lead cross-channel investment strategy and recommendations that align and are rolled into the Long-Term Plan and Annual Operating Plan processes.
• Develop presentations to business leaders, helping highlight campaign / performance wins, insights, and future opportunities (including securing additional paid media investments).
• Engage and contribute to Diversity and Inclusion plans.
  Basic Qualifications :
  You Have:
  • Minimum of 10 years' experience in omni-channel, media planning (owned and paid), marketing communications.
  • Experience developing strategic, creative marketing plans.
  • Experience as a leader of larger teams.
  • Managed external or agency partners, finding ways to collaborate and promote growth.
  • Grown and developed internal relationships with partners.
  • Presented to leadership, turning complex concepts into executive-friendly stories.
  • A passion for and experience with data-driven and consumer centric marketing and strategies.
    Required Education :
    
    • Bachelor's degree in advertising, marketing, business administration, or communications, or equivalent work experience.
      
      
      Additional Information :
      Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
      
      #DPEPFLA
      DPEPMarketing

Keywords: Disney Parks,Parks, Experiences and Products, Arlington , Sr. Manager-Customer Engagement, Strategic Planning and Integration*, Executive , Arlington, Texas