Director of Sales
Company: Crowne Plaza Suites Arlington - Ballpark - Stadium
Location: Arlington
Posted on: August 5, 2022
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Job Description:
POSITION SUMMARY:
Responsible for leading the sales department, for revenue
production for the hotel, and meeting or exceeding planned revenue
objectives for occupancy and average daily rate (ADR). Manages all
areas of sales according to Brand standards to achieve a
professional rapport within the local business community. The
Director of Sales is a "hands-on" manager, actively involved on a
daily basis in securing, qualifying and following up on leads to
book specific business. The Director of Sales central focus is in
sales and the development of his/her sales team.
ESSENTIAL JOB FUNCTIONS:
Revenue Management
-Meets or exceeds budgeted REVPAR for the hotel.
-Prepares hotel's Annual Sales and Marketing plan.
-Prepares departmental budget that correctly reflects the hotel's
business plan.
-Forecasts occupancy fluctuations and directs selling activities to
maximize revenues.
-Knows the hotel's demand segments, sources of business for each,
and balances market segments according to supply and demand.
-Knows the principal competition for each market segment and takes
advantage of hotel's strengths against each competitor.
-Accurately forecasts occupancy changes based on changing market
conditions (additions to supply and demand, etc.).
Guest Services
-Supports guest service as the hotel's driving philosophy.
-Personally demonstrates a commitment to guest service by
responding to guests' needs.
-Ensures that hotel employees (specifically front desk staff) are
familiar with key accounts and "specifics" (special rates, special
requirements, etc.) relating to business booked in the hotel.
Sales and Marketing Management
-Develops/assists with development of the hotel's marketing and
sales plan based on the hotel's position and strengths within each
market segment.
-Implements hotel's marketing and sales plan.
-Analyzes and understands the competition's strengths and
weaknesses for each market segment and successfully directs
marketing activities against each.
-Identifies and maintains constant communications with the hotel's
key accounts.
-Actively sells room nights through outside sales calls,
telemarketing, tours, etc.
-Actively sells to in-house guests.
-Knows the competition well. In addition, is familiar with all
"business" in the market, where that "business" stays and why.
-Uses the resources available to surface, call on, and track
potential business.
Keywords: Crowne Plaza Suites Arlington - Ballpark - Stadium, Arlington , Director of Sales, Executive , Arlington, Texas
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