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Director of Sales

Company: Crowne Plaza Suites Arlington - Ballpark - Stadium
Location: Arlington
Posted on: August 5, 2022

Job Description:


Responsible for leading the sales department, for revenue production for the hotel, and meeting or exceeding planned revenue objectives for occupancy and average daily rate (ADR). Manages all areas of sales according to Brand standards to achieve a professional rapport within the local business community. The Director of Sales is a "hands-on" manager, actively involved on a daily basis in securing, qualifying and following up on leads to book specific business. The Director of Sales central focus is in sales and the development of his/her sales team.


Revenue Management

-Meets or exceeds budgeted REVPAR for the hotel.
-Prepares hotel's Annual Sales and Marketing plan.
-Prepares departmental budget that correctly reflects the hotel's business plan.
-Forecasts occupancy fluctuations and directs selling activities to maximize revenues.
-Knows the hotel's demand segments, sources of business for each, and balances market segments according to supply and demand.
-Knows the principal competition for each market segment and takes advantage of hotel's strengths against each competitor.
-Accurately forecasts occupancy changes based on changing market conditions (additions to supply and demand, etc.).
Guest Services

-Supports guest service as the hotel's driving philosophy.
-Personally demonstrates a commitment to guest service by responding to guests' needs.
-Ensures that hotel employees (specifically front desk staff) are familiar with key accounts and "specifics" (special rates, special requirements, etc.) relating to business booked in the hotel.
Sales and Marketing Management

-Develops/assists with development of the hotel's marketing and sales plan based on the hotel's position and strengths within each market segment.
-Implements hotel's marketing and sales plan.
-Analyzes and understands the competition's strengths and weaknesses for each market segment and successfully directs marketing activities against each.
-Identifies and maintains constant communications with the hotel's key accounts.
-Actively sells room nights through outside sales calls, telemarketing, tours, etc.
-Actively sells to in-house guests.
-Knows the competition well. In addition, is familiar with all "business" in the market, where that "business" stays and why.
-Uses the resources available to surface, call on, and track potential business.

Keywords: Crowne Plaza Suites Arlington - Ballpark - Stadium, Arlington , Director of Sales, Executive , Arlington, Texas

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