VP, Mktg and Comms (Washington, DC metro area preferred)

Company: The Conservation Fund
Location: Arlington
Posted on: May 26, 2023

Job Description:

VP, Mktg and Comms (Washington, DC metro area preferred) The Conservation Fund Arlington, Virginia, United States Full-Time About this position
The Conservation Fund

POSITION The Vice President of Marketing and Communications (VPMC) is responsible for leading TCF's marketing and communications strategy and execution across branding, market research and media, and campaign promotion. The position drives activities to maximize communications, marketing, and partnership opportunities to expand TCF's network, build support, and raise visibility to deliver on priorities across the U.S. The VPMC will provide strategic leadership in the following areas:

• Develop proactive, integrated communications and marketing strategies and approaches to elevate TCF's brand, reputation, and position.
• Be a thought partner and advisor to the CEO and other senior leaders.
• Engage and build relationships with key stakeholders at the community, state and national level.
• Serve as a spokesperson for TCF with the media and other external audiences.
• Shape and lead a communications and marketing function and team that optimizes organizational resources in support of brand and reputational advancement. This is an opportunity to reposition TCF's unique value and approach, with the long-term goal of securing funds at a transformational level (primarily from large foundations, ultra-high-net-worth individuals and family offices, and mission-aligned corporations and investment firms) so that TCF can dramatically increase its impact. Entrepreneurial, creative, mission-driven leaders who can think both holistically and tactically will thrive in this role. RESPONSIBILTIES Strategic Leadership
  • Develop and implement an integrated marketing and communications plan to advance TCF's brand identity, broaden and increase the visibility of its programs, position it as a thought leader, and build a strong public voice for greater impact.
  • Build and manage a marketing and communications function that plays an integral role in supporting the organization's mission, goals, and objectives, including positioning, and market and competitive analysis.
  • Create and execute innovative marketing and communications strategies to harness our state-level and national accomplishments across the full range of communications channels.
  • Identify opportunities for new allies, and enhance existing relationships to expand reach and partnerships.
  • Oversee all aspects of marketing and communications, including media and community relations, branding, advertising, special events, collateral materials, email, sponsorship and partner development, etc.
  • Identify and execute on opportunities to invest in communications activities, including advertising, events, and paid media. Track return on investment and adapt strategy as needed.
  • Manage TCF's brand across all internal departments to ensure continuity and consistency in messaging.
  • Collaborate with others to develop a library of customizable templates for a variety of audiences.
  • Act as Staff Liaison to the Board's Marketing and Communications Committee.
  • Lead and oversee the organization's website development (design and content), as well as online and social media initiatives; analyze data to make strategic shifts as needed.
  • Present monthly statistical and descriptive reports on the function's activities, goals, and performance to organizational leadership. Team Leadership
    • Recruit and manage a marketing and communications team that supports the development and implementation of the marketing and communications strategic plan.
    • Build talent by establishing and communicating performance standards and developing staff to meet those standards.
    • Facilitate effective cross-functional teamwork with members of TCF's programs and fundraising functions.
    • Source and manage the use of external resources (e.g., public relations firms, advertising and marketing agencies, photographers, printers, digital media experts, graphic designers). Department Operations and Results Leadership
      • Be responsible for the effective operations of the marketing and communications function, including budgeting and planning.
      • Manage and supervise Department staff, including writing annual performance evaluations and ensuring staff training and development.
      • Direct market research activities to keep abreast of changing demographics and other relevant factors and to monitor emerging issues. QUALIFICATIONS Experience
        • Bachelor's degree in related field and minimum 15 years related work experience, including at least 3 years' experience at a senior management level for nonprofit, corporate, and/or agency organizations.
        • Experience developing communications, media, and engagement strategies and measuring results.
        • Experience in program management, including financial responsibility and developing and measuring strategic communications and marketing plans.
        • Proven success at developing and implementing digital marketing and social media strategies to enhance visibility, engagement, and loyalty.
        • Innovative thinker, with a track record for translating strategic thinking into action plans and results.
        • Experience building, leading, and mentoring a team of marketing and communications specialists.
        • Proficiency with Microsoft Office applications (e.g. Word, PowerPoint, Excel, and Outlook), with solid understanding of key marketing and communication tools (e.g. Web Content Management Systems, email systems, web metrics, Adobe Creative Suite, among others). Personal Attributes
          • Team player who can build relationships and work collaboratively across the organization and with partners.
          • Excellent written and oral communication skills and the confidence to present to a wide range of stakeholders.
          • Demonstrated ability to multi-task, handle pressure, and meet deadlines.
          • Superior management skills, including the ability to leverage budget for maximum impact.
          • A passion for The Conservation Fund's mission. COMPENSATION AND BENEFITS The anticipated salary range for this position is $175K - $200K, and the position is eligible for opportunities to earn performance-based bonus compensation. TCF offers a highly competitive package of benefits, including employer contributions for health care, paid holidays, vacation and personal/sick leave, retirement plan, and more. * * * * * This position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time, with or without notice. To perform this position successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. Frequently cited statistics show that women and people from underrepresented groups apply to jobs only if they think they meet 100% of the criteria. If you meet many but not all the criteria and feel you may be a good fit for the role, The Conservation Fund encourages you to apply. The Conservation Fund, a nonprofit corporation, is an Equal Opportunity Employer that fully and actively supports equal access for all people regardless of Race, Color, Religion, Gender, Age, National Origin, Veteran Status, Disability, Genetic Information or Testing, Family and Medical Leave status, Sexual Orientation and Gender Identity or Expression. The Fund prohibits retaliation against individuals who bring forth any complaint, orally or in writing, to the employer or the government, or against any individuals who assist or participate in the investigation of any complaint, or otherwise oppose discrimination. In addition, The Conservation Fund will provide reasonable accommodations for qualified individuals with disabilities.

Keywords: The Conservation Fund, Arlington , VP, Mktg and Comms (Washington, DC metro area preferred), Executive , Arlington, Texas