VP, Mktg and Comms (Washington, DC metro area preferred)
Company: The Conservation Fund
Posted on: May 26, 2023
VP, Mktg and Comms (Washington, DC metro area preferred) The
Conservation Fund Arlington, Virginia, United States Full-Time
About this position
The Conservation Fund
POSITION The Vice President of Marketing and Communications (VPMC)
is responsible for leading TCF's marketing and communications
strategy and execution across branding, market research and media,
and campaign promotion. The position drives activities to maximize
communications, marketing, and partnership opportunities to expand
TCF's network, build support, and raise visibility to deliver on
priorities across the U.S. The VPMC will provide strategic
leadership in the following areas:
- Develop proactive, integrated communications and marketing
strategies and approaches to elevate TCF's brand, reputation, and
- Be a thought partner and advisor to the CEO and other senior
- Engage and build relationships with key stakeholders at the
community, state and national level.
- Serve as a spokesperson for TCF with the media and other
- Shape and lead a communications and marketing function and team
that optimizes organizational resources in support of brand and
reputational advancement. This is an opportunity to reposition
TCF's unique value and approach, with the long-term goal of
securing funds at a transformational level (primarily from large
foundations, ultra-high-net-worth individuals and family offices,
and mission-aligned corporations and investment firms) so that TCF
can dramatically increase its impact. Entrepreneurial, creative,
mission-driven leaders who can think both holistically and
tactically will thrive in this role. RESPONSIBILTIES Strategic
- Develop and implement an integrated marketing and
communications plan to advance TCF's brand identity, broaden and
increase the visibility of its programs, position it as a thought
leader, and build a strong public voice for greater impact.
- Build and manage a marketing and communications function that
plays an integral role in supporting the organization's mission,
goals, and objectives, including positioning, and market and
- Create and execute innovative marketing and communications
strategies to harness our state-level and national accomplishments
across the full range of communications channels.
- Identify opportunities for new allies, and enhance existing
relationships to expand reach and partnerships.
- Oversee all aspects of marketing and communications, including
media and community relations, branding, advertising, special
events, collateral materials, email, sponsorship and partner
- Identify and execute on opportunities to invest in
communications activities, including advertising, events, and paid
media. Track return on investment and adapt strategy as
- Manage TCF's brand across all internal departments to ensure
continuity and consistency in messaging.
- Collaborate with others to develop a library of customizable
templates for a variety of audiences.
- Act as Staff Liaison to the Board's Marketing and
- Lead and oversee the organization's website development (design
and content), as well as online and social media initiatives;
analyze data to make strategic shifts as needed.
- Present monthly statistical and descriptive reports on the
function's activities, goals, and performance to organizational
leadership. Team Leadership
- Recruit and manage a marketing and communications team that
supports the development and implementation of the marketing and
communications strategic plan.
- Build talent by establishing and communicating performance
standards and developing staff to meet those standards.
- Facilitate effective cross-functional teamwork with members of
TCF's programs and fundraising functions.
- Source and manage the use of external resources (e.g., public
relations firms, advertising and marketing agencies, photographers,
printers, digital media experts, graphic designers). Department
Operations and Results Leadership
- Be responsible for the effective operations of the marketing
and communications function, including budgeting and planning.
- Manage and supervise Department staff, including writing annual
performance evaluations and ensuring staff training and
- Direct market research activities to keep abreast of changing
demographics and other relevant factors and to monitor emerging
issues. QUALIFICATIONS Experience
- Bachelor's degree in related field and minimum 15 years related
work experience, including at least 3 years' experience at a senior
management level for nonprofit, corporate, and/or agency
- Experience developing communications, media, and engagement
strategies and measuring results.
- Experience in program management, including financial
responsibility and developing and measuring strategic
communications and marketing plans.
- Proven success at developing and implementing digital marketing
and social media strategies to enhance visibility, engagement, and
- Innovative thinker, with a track record for translating
strategic thinking into action plans and results.
- Experience building, leading, and mentoring a team of marketing
and communications specialists.
- Proficiency with Microsoft Office applications (e.g. Word,
PowerPoint, Excel, and Outlook), with solid understanding of key
marketing and communication tools (e.g. Web Content Management
Systems, email systems, web metrics, Adobe Creative Suite, among
others). Personal Attributes
- Team player who can build relationships and work
collaboratively across the organization and with partners.
- Excellent written and oral communication skills and the
confidence to present to a wide range of stakeholders.
- Demonstrated ability to multi-task, handle pressure, and meet
- Superior management skills, including the ability to leverage
budget for maximum impact.
- A passion for The Conservation Fund's mission. COMPENSATION AND
BENEFITS The anticipated salary range for this position is $175K -
$200K, and the position is eligible for opportunities to earn
performance-based bonus compensation. TCF offers a highly
competitive package of benefits, including employer contributions
for health care, paid holidays, vacation and personal/sick leave,
retirement plan, and more. * * * * * This position description is
not designed to cover or contain a comprehensive listing of
activities, duties or responsibilities that are required of the
employee. Duties, responsibilities and activities may change or new
ones may be assigned at any time, with or without notice. To
perform this position successfully, an individual must be able to
perform each essential duty satisfactorily. Reasonable
accommodations may be made to enable qualified individuals with
disabilities to perform the essential functions. Frequently cited
statistics show that women and people from underrepresented groups
apply to jobs only if they think they meet 100% of the criteria. If
you meet many but not all the criteria and feel you may be a good
fit for the role, The Conservation Fund encourages you to apply.
The Conservation Fund, a nonprofit corporation, is an Equal
Opportunity Employer that fully and actively supports equal access
for all people regardless of Race, Color, Religion, Gender, Age,
National Origin, Veteran Status, Disability, Genetic Information or
Testing, Family and Medical Leave status, Sexual Orientation and
Gender Identity or Expression. The Fund prohibits retaliation
against individuals who bring forth any complaint, orally or in
writing, to the employer or the government, or against any
individuals who assist or participate in the investigation of any
complaint, or otherwise oppose discrimination. In addition, The
Conservation Fund will provide reasonable accommodations for
qualified individuals with disabilities.
Keywords: The Conservation Fund, Arlington , VP, Mktg and Comms (Washington, DC metro area preferred), Executive , Arlington, Texas
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