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Area Director of Marketing

Company: Loews Hotels
Location: Arlington
Posted on: November 19, 2023

Job Description:

The 888-room Loews Arlington Hotel will be the first-of-its-kind meetings and resort destination, situated between two iconic sports stadiums, opening in early 2024. This one-of-a-kind hotel will also be connected to the new Loews Arlington Convention Center, also opening in 2024. Whether you are a leisure traveler, sports fan, or meeting attendee, Loews Arlington will offer the latest and greatest amenities, a modern and forward-thinking design, and service excellence at every turn.
Loews Hotels & Resorts seeks a senior, creative and strategic marketer to drive the integrated marketing strategies, with a strong focus on demand generation, brand-accretive guest experiences and loyalty. Experience in all aspects of the marketing mix is essential. The Area Director of Marketing will support the Loews Arlington Hotel and the Live! by Loews Arlington Hotel and will work within the confines of the hotels' marketing budgets and business requirements and will be entirely responsible for driving innovative marketing strategies and distribution solutions, with a strong focus on demand generation, brand experience and loyalty initiatives which will improve key financial and customer metrics for the hotel and its venues. Experience in all aspects of the marketing mix is essential. Essential Functions and Responsibilities:

  • Fulfill a marketing leadership role within the hotel: Analyze the competitive strengths / USPs and develop hotel brand marketing positioning and communicate core consumer messaging that clearly differentiates the hotel from its competitors
  • Lead the development and delivery of the annual Marketing plan and Marketing budget in line with the hotel strategic priorities and revenue target by market segments
  • Develop content let communication plan and integrate across key internal / external channels to communicate hotel positioning and brand passions to target audience. This includes photography, video, copywriting and other forms of storytelling content, ensuring delivery in adherence with brand guidelines and hotel positioning.
  • Work collaboratively with Sales, Public Relations and Revenue Management teams to create individual tactical & segmental marketing plan for the hotel focusing on demand generation and high impact activities with proven ROI across all key segments (meetings, leisure, Suites, and restaurants)
  • Liaise with Public Relations to ensure online platforms, digital campaigns, CRM and media are optimized to drive improved revenue and profitability to the hotel
  • Drive the positioning / activation of the restaurants & bars on the local market. Work with internal and external resources to define clear positioning for relevant outlets that resonates under the overall hotel positioning. Develop & implement local marketing activities aiming to engage with locals and increase capture ratio from in-house guests.
  • Act as a Brand Champion with the hotel team. Together with the Director of Sales & Marketing and drive brand activation and ensure the brand experience comes alive through the hotel messaging and guest experience.
  • Pro-actively identify relevant marketing partners for the hotel and manage these relationships profitably to raise hotel awareness, drive demand, deepen loyalty and enrich brand experience
  • Drive loyalty marketing: Focus on increasing engagement with returning guests and YouFirst Members through the organization of events, and personalized guest experiences
  • Support sales team with the creation of marketing collateral and tactical promotions associated with the key market segments (E.g., Groups, Meetings, Suites...)
  • Ensure full compliance with all Loews brand Marketing standards & programs
  • Champion and manage the Social Media strategy in line with the brand positioning and hotel stories. Specific focus on online reputation management and guest engagement.
  • Work closely with PR to define unique stories that are news-worthy and brand accretive in order to amplify the positioning of Loews hotels and brands and increase awareness amongst key target audiences
  • Regular attendance in conformance with standards
  • May be required to work varying schedules to reflect business needs
  • Required to attend all training sessions and meetings
  • Ability to perform "Physical Requirements" as explained below Supportive Functions and Responsibilities:
    • Professionally represent the hotels in coordination with the hotel management team in community and industry organizations and events
    • Provide constructive feedback to all departments, specifically in relation to the Commercial / Restaurants/Bars strategies and Brand Activation efforts across all departments
    • Be a leader and role model to all associates
    • Other duties as assigned Qualifications:
      • Must be able to speak, read, write and understand English
      • Excellent internal and external communication skills, both verbal and written
      • True Brand ambassador
      • Event management / organizational skills
      • Understanding of consumer trends in the digital sphere
      • Creative, innovative, proactive and resourceful
      • Passion for lifestyle brands and the travel & hospitality industries
      • Ability to analyze data and establish appropriate action plans Education:
        • Marketing degree/experience required Experience:
          • 6+ years of marketing experience

Keywords: Loews Hotels, Arlington , Area Director of Marketing, Executive , Arlington, Texas

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