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Director of Marketing

Company: Live! Dining & Entertainment Districts
Location: Arlington
Posted on: November 11, 2019

Job Description:

Texas Live!, a partnership between The Cordish Companies and the Texas Rangers, is a dynamic $250 million world-class dining, entertainment and hospitality district nestled between the Texas Rangers' Globe Life Park and the Dallas Cowboys AT&T Stadium in the heart of Arlington, TX. The project is part of a greater $1.25 billion vision for the Arlington stadium district that features a new Rangers ballpark; 200,000 square feet of best-in-class restaurants, retail and entertainment venues; a full-service 300-room convention hotel; 35,000 square feet of meeting/convention space; and a 5,000-capacity outdoor event pavilion.Director of Marketing Responsibilities include, but are not limited to:

  • Translate business goals into marketing strategies and objectives that facilitate overall business growth including creating and implementing innovative and effective sales and marketing programs to drive traffic and increase sales to the district
  • Manage the annual marketing calendar to include concert series, festivals, community events, restaurant promotions/specials and one-off special events
  • Develop and execute marketing plans (EBS), budgets and event recaps for all events and promotions and ensure they are aligned with the company's sales, profits, branding and media objectives
  • Participates in the planning, coordination and execution of all district events
  • Maintain tenant relations by communicating with all district tenants on day-to-day marketing efforts and actively assists in coordination
  • Manage all paid advertising from budgeting, negotiation ad placement, reserving ad space, coordinating of ad design, developing radio copy, receiving and processing invoices
  • Oversee and manage the development and production of the district's branded print collateral, non-printed collateral (websites, e-blasts, etc.), menus, signage, social media, etc. and ensure brand standards are adhered to
  • Handle and fulfills all brand related filming and photo needs
  • Oversee all aspects of digital advertising including Google Search and Display and paid social media
  • Develop strategic partnerships with retailers, restaurants, corporate partners, local teams and more to cross-promote the District and its venues
  • Coordinate and fulfill marketing trade deals with media partners
  • Mentor, motivate, manage and develop the marketing team
  • Execute trade agreements and marketing partnerships
  • Lead all sponsorship activation ensuring all sponsorship requirements are implemented into the annual marketing calendar and sponsor contracts are fulfilled
  • Formulate and execute marketing and P.R. initiatives for the district and coordinate all logistics pertaining to press conferences
  • Work with local business partners to drive large group events to the district including convention groups
  • Provide overall cohesive direction and event details to internal marketing support teams, outside agencies and vendor partners to ensure all marketing communications are unified, properly branded and support overall marketing objectives.Director of Marketing Qualifications
    • Bachelor's Degree in marketing or related field or equivalent and at least 4 years of experience, with direct supervisory experience over a sales and/or marketing team.
    • Must be at least age 18.
    • Must speak fluent English, other languages preferred.The Director of Marketing position requires the ability to perform the following:
      • Frequently standing up or moving within and outside of the facility
      • Carrying or lifting items weighing up to 25 pounds
      • Handling objectsOther:
        • Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with guests, employees and third parties that reflects highly on the district, the brand and the Company.
        • Reading and writing abilities are utilized often when completing paperwork and management reports, interpreting results, giving and receiving instructions, and training.
        • Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently.
        • Problem solving, strategic planning, reasoning, motivating, organizational and training abilities are used often.
        • Ability to as build and maintain relationships
        • May be required to work nights, weekends, and/or holidays.

Keywords: Live! Dining & Entertainment Districts, Arlington , Director of Marketing, Executive , Arlington, Texas

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