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Director, Integrated Marketing (USA, Remote)

Company: 4over
Location: Arlington
Posted on: June 6, 2021

Job Description:

POSITION SUMMARY The Director, Marketing leads the team that conceptualizes, creates, and implements marketing strategies to meet our long and short-term business objectives. Responsibilities include developing and managing our brands, building campaigns to reach new prospects and grow wallet share of existing customers, and providing solutions that empower our customers to grow their businesses. Close collaboration with internal stakeholders including other marketing leaders, product, sales, and customer experience is a must for this role. The Director leads a team including a Marketing Manager and Creative Services.

POSITION TYPE This position is set to be permanently remote.

DUTIES AND RESPONSIBILITIES

Essential Functions:

  • Responsible for developing and executing insights-driven brand strategies and marketing campaigns that align to overarching go-to-market strategies, marketing plans, and annual corporate goals and priorities
  • Develop and maintain brand guidelines, overseeing strategic and visual evolution of our brands
  • Lead the development of integrated marketing plans, including communication and engagement strategies across social, digital and in-person that reach our target audiences across franchises, brokers, and individual businesses
  • Own customer enablement strategy, creation, and rollout of materials such as white label collateral, promotional calendars, and more that empower our customers to market and grow their businesses
  • Collaborate with Director of Demand Generation to define KPIs for initiatives and campaigns, monitor to understand effectiveness of strategy and creative, and make recommendations for continuous improvement, brand consistency and overall success
  • Partner across the business to gather, analyze and apply relevant customer insights and data to help define effective and innovative strategic marketing approaches
  • Support internal departments as needed to ensure consistent brand implementation

EXPERIENCE AND QUALIFICATIONS

Required

Education, Licenses, and Certifications:

  • Bachelor's degree in communications, liberal arts, marketing, or any other related field.

Experience:

  • Minimum 10 years of experience in leading, developing and executing successful integrated marketing programs for B2B business, delivering growth, and building strong brands.

Critical Knowledge, Skills, and Abilities Requirements:

  • Strong office software knowledge (Word, Excel, PowerPoint, etc.).
  • Ability to manage others, contribute individually, and manage outside vendors as needed.
  • Resourceful self-starter who can work both independently and collaboratively; able to accomplish projects with little supervision.
  • Strong project and time management skills; comfortable with frequent change and short lead times
  • Ability to work successfully with some ambiguity, some weekends/non-standard hours.
  • Strategic thinker who is also willing to roll up their sleeves and execute the details.
  • Strong collaborator who can work successfully across stakeholders.
  • Possess high professionalism and poise and remains composed in high-stress situations.
  • Ability to demonstrate successful prioritization and simultaneous management of multiple initiatives.
  • Strong organizational skills, detail-oriented, responsible, self-directed, with the ability to work effectively in team environments.
  • Strong verbal and written communication skills.

Preferred

  • Experience in e-commerce, information technology, or related field a plus.

ADDITIONAL REQUIREMENTS OR INFORMATION

  • Although duties are typically performed during normal business hours, occasional off-hours work may be required to meet customer and/or business needs.
  • Position may require occasional travel as needed.

DESIRED CHARACTERISTICS:

PHYSICAL DEMANDS:

The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job.

  • The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required. Nothing in this job description restricts management's rights to assign or re-assign duties and responsibilities to this job at any time.

4over is an Equal Opportunity and Affirmative Action employer. It provides equal employment opportunities to all employees and applicants for employment without regard to race, color, sex, national origin, age, religion, disability, or any other legally protected status and takes affirmative action to recruit, employ, train, and promote qualified minorities, women, covered veterans, and individuals with disabilities.

Keywords: 4over, Arlington , Director, Integrated Marketing (USA, Remote), Other , Arlington, Texas

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